Start by researching your competition, see what they are doing, especially the successful ones. Don’t duplicate their efforts, but look for a way to go one step further.
What are goals of the site?
Make your goal(s) measurable and actionable! This is another reason to be specific about what you want for your website. If you can’t define your goal and measure it to see whether you’re accomplishing it, or not, you won’t be able improve and/or expand.
Make some deadlines.
Always make deadlines. Don’t just give a website completion time (although defining a completion date is import!). This can ensure that you get your business up and running online in as short a timeframe as possible.
You will need some content.
What types of things will you have on your website? The design of the site will be significantly afffected by the type of content that you want to add. Do you want to use multimedia like images, sound and video. What do you want the content to convey? Will it be strictly information about your business, services or yourself? Or will it be interesting and relevant stories or explanations of specific tasks? Refer to this section for a comprehensive strategy for developing your content.
Create a sitemap
We will develop a sitemap based on the your website goals and content. This is a diagram that describes how the different pages on your site are organised, and how they relate to each other. Your input will be important at this stage It is important to get the framework for your site developed before we start building.
Design preferences give us a starting point for the style of the project. We will review your current website (if applicable), as well as any of your competitor sites, and any sites that you consider work really well to determine a consistent theme for the project.
Review and approval cycle
A cycle of reviewing, tweaking and approving the draft site often takes place until both client and working planet are satisfied with the design. This is the time to make changes, don’t wait until the site is live.
Your homepage is usually the first point of call for any visitor, it needs to capture the visitors attention so they want to stay on your site and explore other pages.
Your homepage needs to be clear, easy to navigate and engaging. As soon as your visitor lands on your page they should have the answer to the following questions within a few seconds:
• What does your business do?
• What services or products do you offer?
• Where can they go to find more information?
If you are selling products or services then you’ll need to have separate pages set up for the browsing and transaction process. Try include as much detail as possible so your visitors are in no doubt as to what you have to offer. Sell your product or service!
If you are selling online then a checkout facility and transaction feature should feature prominently on each page.
People want to know the price of your product or service so they can make comparisons. Access to prices or a price range will help them decide if they want to buy from you. Make sure your prices are set out clearly and in a well organised format.
This page should be brief and highlight the best parts of you or your company including what you are most proud of. You may also want to share details about your employees and the team that makes up your business. Try to include something unique about you or your business.
The contact information on your website needs to be loud and clear. It’s worth having a contact email on the header or footer of your homepage as well as including it on a separate page. Try and include as many contact options as possible. For example – e-mail address,phone number and street address.
It’s always comforting for visitors to see a FAQ page – customers love to know that any issues they have can be resolved quickly. Having a FAQ will also save you the hassle of receiving e-mails about the same issues. Make sure your FAQ answers the questions clearly and directly. If their questions are still left unanswered then an enquiry form should be provided.
An enquiry form is a good way for visitors to ask specific questions about your company. Visitors will be far more willing to get in contact with the simple process of filling out a form available.
Nothing sells your business better than the opinions of others. Try asking some of your customers to provide feedback about their experience.
Every client is unique so discuss your needs with us: Enquire now>>