we can assist you in all aspects of developing your content
The most important part of your website is the content that goes into it, This is where you will want to spend a lot time collecting and refining the information that you want included. If you feel a little daunted at this prospect, Working Planet can provide a copywriting service to make sure you have the most effective content for driving traffic to your site.
The simpler the better. You want to make it as easy as possible for your visitors to understand what you do. If you are developing your own content the following information will help you to create a compelling website.
Words
Do some keyword research.
Try to find out what sort of terms people use when they are searching for a product or service like yours. There are tools available from Google (ex. google.com/trends/ and google.com/insights/search/#). Use the keywords sparingly throughout your content, don’t overdo it, as this can have negative consequences. Good use of keywords will help to create pages that are optimized for search engines (this is part of SEO or Search Engine Optimisation -link to SEo) and will help you get a high ranking in search engines.
However search engines will usually follow the links of real readers, who actually liked your content. So focus on writing good relevant content.
Make your articles easily scannable Most visitors to websites don’t actually read the copy, they simple scan it. You will want the important information to jump out at the visitor.
Make your text scannable by using
• headings
• sub-headings
• bulleted lists
• numbered lists
• easy step guides
• typeface variation
Compelling headlines attract attention. Include the main benefit or solution in your title.
Keep it short.
Get and keep the attention of web readers by delivering short messages. Use brief compelling copy in bite sizes. Start with the conclusion. Your readers may not make it to the end of your piece to get it. Web readers don’t want to get bogged down in long blocks of text. Format your page to approximately 65 characters per line. Select a layout for your article from several short article formats that include the how-to, tips list, question-answer, problem-solutions and interview. Make your introduction and summary short but do add one.
Attention grabbing titles
You have to create a title that will reach out and grab your reader by the collar. Make it short. Create interest. Include the main benefit or solution in your title.
Talk to your audience.
Your information is not for everyone. Avoid generalities. Think of a friend or family member that’s interested in your topic. Write your article to them. Writing to a friend will make your copy personable and friendly. You will connect with your readers as a friend giving advice. Your article will do a better job of building credibility for you. Appeal to emotion especially if you’re trying to sell something.
Add substance.
Include practical, valuable information in your copy. Accurate and authoritative copy will increase your chances of your site being referred. Do the research and/or draw from your knowledge and experience to illustrate. Your stories and real life examples will meet your reader’s need for practical information and connect with their emotion. It’s a known fact emotions will move people to action.
Meaningful Link Text
Use a good description for link text. It should tell the visitor where they are going next. Avoid using Click here.
Accuracy
Take the time to read everything through before you send it live. Typos and spelling errors will undermine your credibility and send readers away from your pages. Proof read everything before you post it to the web.
Audio
Most smartphones and desktop computers these days have a voice recorder. You may consider creating an interview series where you record chats with staff, suppliers, customers and other stakeholders in your business. These could be posted to your website, or even turned into podcasts.
Video
Once again, most smartphones and desktop computers these days have a video camera. Or you can buy a dedicated HD video camera relatively cheaply. Record the answers to your most frequently asked questions, film some client testimonials or capture a tour of your shop or office. And if you don’t like talking to camera, then use software such as Screenflow or Camtasia that captures what happens on your screen as well as what you’re saying. You can create a YouTube channel to upload your video to.
